Cases of Government Interference in A Citizen´s Free...

The Supreme Court has interpreted the free exercise clause in many different ways. Today, people in the United States have the absolute freedom to believe what they choose but they may have to yield to the government in their religious conduct. In most instances, the government will not interfere with an adult’s practices as long as a minor is not in danger. The Supreme Court has deemed though, that if these practices endanger a minor, the minor cannot participate. Such cases include the right an adult as to refuse life-saving treatment cannot be applied to a minor. The government’s interest in saving a child’s life outweighs the freedom of religious practice. Another case in which the government may interfere with religious conduct is if the purpose of the law was not made to prevent the practice but merely occurred incidentally. This has occurred in Oregon, when the government banned peyote, a hallucinogenic drug used by Native Americans. The Supreme Court deem ed that the law was meant to protect people from the powerful drug and it was not intended to infringe on the Native American practice. The last situation in which a government can interfere with religious conduct is if the act is a danger to public safety. As mentioned before, a case, Employment Division, Department of Human Resources of Oregon v. Smith, came before the Supreme Court regarding the Native American use of peyote in religious ceremonies. Oregon has a law banning the use of controlled substancesShow MoreRelatedThe Rights Of The United States1635 Words   |  7 Pagesmade apparent in the mid 1960’s, is viewed as an imperative concept by today’s standards, but would not exist had the Supreme Court failed to interpret the Constitution with an expansive mindset. Privacy is a right introduced by the Supreme Court through a broad interpretation of the Constitutional Amendments, and has been pragmatic in modern times to decide cases in which people are incline d to be free of public attention and overbearing governmental interference. The concept of privacy has beenRead MoreThe Free Exercise Clause And The Freedom Of Speech1583 Words   |  7 Pagesof religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble and to petition the Government for a redress of grievances(Cornell University Law School.) The First Amendment of the constitution talks about the religious liberties given to the citizens of the United States. It protects the right to freedom of religion and freedom of expression from government interference and enforces the â€Å"separation ofRead MoreThe Debate Over School Prayer1096 Words   |  5 Pagesin the United States. This freedom has slowly but surely been taken away from students across the country. By bringing to light the laws pertaining to prayer in schools, understanding the current situation in schools, and rewriting s chool policy regarding prayer, this travesty can be avoided before it grows further. The dispute over school prayer has stemmed from the government s views on the relationship between itself and the church. Even though the national government aimed to tolerate all religionsRead MoreFlag Burning In America Persuasive Essa Essay example1314 Words   |  6 PagesBenjamin Perlin The American Flag can be seen in many public places. You see it in schools, government building, stores and hanging in our homes. Those stars and strips are a symbol of freedom to many people across the nation. But is also represents civil liberties that became the pillars this country was founded upon. Flag Burning should be legalized because it allows those who feel disenfranchised the freedom of speech, the Constitutional right to protest and in many important instances it holds noRead MoreCivil Liberties And Civil Rights1479 Words   |  6 Pagestoday’s world, a country’s government has a monumental impact on how society functions. Without a balance of power between the government and the people, a country can fall into chaos and disarray. The same can be said for when citizens disagree with the government’s decisions but are silenced, never having a voice. This can be seen with the protesters in Catalonia, with a plethora of media online posting photos of riot police beating down and silencing protesting citizens. An event like this demonstratesRead MoreA Distinct Concepts Of Liberty1472 Words   |  6 Pagesliberty describes the freedom not to be interfered with. It is the common and common sense understanding of freedom. Liberal societies (small-l) try to arrange government to give individuals the largest sphere of liberty concerning important human values – speech, worship, property and so forth -- compatible with the maximum liberty of others. Positive liberty is more complicated and not so common-sensical. It is the freedom to do something. It describes the capacity to exercise liberty, not justRead MoreFirst Amendment- Religion Cases Of Religion1542 Words   |  7 PagesFirst Amendment- Religion Cases Religion is defined by a commitment or devotion to religious faith or observance. This probably was not the exact definition that the Founding Fathers knew but it was close. In the United States Constitution the very first amendment describes a few of the people’s unalienable rights. The First Amendment states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press;Read More Religion and School Prayer in Public Schools Essays1853 Words   |  8 Pagesenvisioned a nation whose government would allow for freedoms and rights to be guaranteed to its citizens. The desire for religious freedom was prominent, sine it was not a right granted to the early colonists living under Briti sh rule. Because Englands government forced all of its citizens to learn and practice the same religion, Americas first legislators made certain that government intervention in religious matters was prohibited. Therefore, religious freedom was ensured in the FirstRead MoreSeparation Of Church And State1446 Words   |  6 PagesResearch and history show that maintaining the church separate from the government is important for the ongoing success of a free and well functioning society. Separation of church and state is a political and legal doctrine which states that government and religious institutions are to be kept separate and independent from one another. Ideally, the church should not influence the decisions made by rule of law and how a government functions. This idea refers to the secular state, which is understoodRead MoreThe Highest Value Of A Democratic Society1816 Words   |  8 Pagessociety The word democracy has two major meanings: a government by the people who are the majority, and also it can refer to a government in which the ultimate power is given to the people who directly or indirectly exercises it via a system of representation and usually involves free and fair elections. Democracy refers to a government created through elected representatives. Democracy in the society favors equal rights and believes in the freedom of speech as well as the view of the minority groups

Aviation in Wwi - 4096 Words

To what extent did the aerial forces of the First World War impact the course of the war and its outcome? â€Å"The day has passed when armies on the ground or navies on the sea can be the arbiter of a nations destiny in war. The main power of defense and the power of initiative against an enemy has passed to the air.† -Brigadier General Billy Mitchell. November, 1918. The Italo-Turkish war, which lasted from 1911-12 and was predominantly fought in Libya, was the first recorded event of a bomb dropped from an aeroplane onto the enemy. The 1912-13 Balkans also witnessed elementary aerial bombing executed against the opponent from aeroplanes and airships. However, World War One was the first major conflict to implement forces on a large†¦show more content†¦The impact that aviation had on the bombing campaigns of the Great War was rather miniscule. For example, C. G. Grey, an aviation historian, wrote: â€Å"During 1914-18 the damage done in England by [aerial] bombing was practically negligible. A few houses were damaged in a few English towns. About 1,500 people altogether were killed. No armament factory of any importance was destroyed.† Germany –considering her geographic location was closer to the war epicenter- was slightly more prone to bombings than Great Britain was but it was still a minute threat when factored into t he whole grand scheme of war-induced devastation. Nevertheless, aerial forces did play an ample role as support units during land and sea battles. For example, during the Battle of the Somme in 1916, the RFC played a substantial part in providing support for the British and French troops on the ground. The Luftstreitkrà ¤fte was also present at the battle, but the British, with the assistance of the French Armà ©e de lAir (Army of the air), had the strength in numbers. Tactics would comprise of bombing and gunning the enemy trenches as a means of cover for advancing infantry and patrolling the skies for enemy aircraft. However, reconnaissance and observation was undoubtedly the most useful role conducted by the aerial forces of WWI and probably the way in which it made the greatest strategic impact. Artillery was arguably theShow MoreRelatedThe Impact of Aviation1073 Words   |  5 PagesThe Impact of Aviation on American Culture 1 The Impact of Aviation on American Culture History of Aviation in America 04D4 Professor J. Hines September 21, 2009 The Impact of Aviation on American Culture 2 From the Wright Brothers historical takeoff on Kitty Hawk beach in 1903 to the Modern day F-22 Raptor aviation has inï ¬â€šuenced and helped shape the American Culture. Modern day military is centered around, and greatly relies upon the strengths and mobility that aviation ensures. The economyRead MoreCanada and the Air Force Wwi and Wwii1379 Words   |  6 PagesTraining of Air Force Personnel Canada’s role from WWI to WWII Introduction In the 20th-century Canada in support of its closest ally â€Å"Great Britain† participated in two world wars. These were wars with new technology, specifically the â€Å"fixed wing aircraft† which gave birth to a new battlefield â€Å"the sky†. This changed the tactics of previous wars, the airplane was capable of many duties; ranging from aerial reconnaissance to ground attack to the tactical and strategic bombing, both by day andRead MoreThe History of the United States Air Force Essay533 Words   |  3 PagesJuly of 1914, the aeronautical division was put under the Aviation Section. It directed the Aviation Section to operate and supervise all military [US Army] aircraft, including balloons and aeroplanes, all appliances pertaining to said craft, and signaling apparatus of any kind when installed on said craft. The section would also train officers and enlisted men in matters pertaining to military aviation, (The) It was the militarys aviation service until May 20, 1918, when it was changed into theRead MoreThe First World War : A New Era Of Military Conflict1690 Words   |  7 Pagesand the other side promptly copies them.† The immediacy of war motivated nations to innovate as rapidly as they could to keep pace with their adversaries. Their survival depended on it. The First World War (WWI) would see the beginnings of mechanization, strategic airpower, naval aviation, and submarine warfare. The tentative peace that arrived with the conclusion of the war removed much of the incentive for military innovation. During the interwar period, nations struggled in different ways toRead MoreAviation Technology And Its Development Essay1285 Words   |  6 Pagescentury. In the interwar period, the air forces and general aviation in Europe and the United States developed their technology and airpower in exponential proportions. Technology is the most significant influence on the development of the air forces and airpo wer. New technologies of aviation affect the future of the air forces creating new possibilities in the three levels of war; create new challenges of the implementation of aviation technology and its development; and lead to the consolidationRead MoreEssay On Progress Come Out Of War1284 Words   |  6 Pagesbe taking-off, or you are already a few thousand feet in the air. But whether it’s your first flight or your one hundredth flight, it doesn’t really matter. The only reason you are able to sit in this aircraft right now, is the progress of aviation post WWI. Look out at the wings. Notice the rounded front and the sharp back. Now think back to when you boarded your plane. The aircraft body, or fuselage, has a rounded nose and becomes pointed at the back. There is a reason for this shape and it’sRead MoreEssay about The Fokker Eindecker During World War One1237 Words   |  5 PagesIn today’s world, the use of airplanes in wars or in everyday life has become a part of how we live as human beings. Removing the air forces of the world is like taking a step back in time when wars were only fought on land or sea. WWI began only eleven short years after the Wright brothers achieved powered flight in 19031 and yet aircrafts were being used for surveillance and eventually combat purposes. It is understood that these aircrafts were primitive, but they laid down the foundation for whatRead MoreWarfare of the World Wars Essay1587 Words   |  7 Pagesduring WWI, airplanes were underdeveloped, made of hardwood and canvas and incapable of flying long distances or carrying any weight. During the early years of the first war, they were used as methods of reconnaissance photographs and to spy on enemy lines. By 1915, the Germans had planes with mounted Fokker machine guns at the front which could effectively fire through the prop, turning the airplane into an offensive weapon. This new innovation gave birth to air combat and â€Å"dogfights†. Aviation acesRead MoreNational Security Requirements Exercised The Most Significant Influence On The United States Before The Second World War1302 Words   |  6 Pagesdevelopment of airpower in Europe and the United States before the Second World War (WWII). Nations on both sides of the ocean had experienced the multifaceted disastrous results of World War I (WWI) and airpower seemed to be the answer for future wars. Understanding the context and consequences of WWI is vital to comprehend airpower theorists like Douhet, Mitchell and Trenchard and their revolutionary t houghts on airpower. The development of aircraft at the beginning of the twentieth century challengedRead MoreThe Battle Of The Japanese War1600 Words   |  7 Pages† Both opponents had lost warships in the combats around the island. But more ships had joined the U.S. fleet. This caused the Japanese navy to gradually reduce for the remainder of the war. 2. Plattsburg Movement After reading Module 1, the first WWI had practically involved every nation. So the Army and Navy in 1914 began to organize for any circumstance that may occur. While preparing for these conditions by modernization and expansion, they were in the preparedness movement. During the Preparedness

Holocaust Sociology Free Essays

Gevorg Petrosyan Professor Wonser Intro to Sociology 23 June 2012 Final Project, Assignment 2: Nazi Germany and Holocaust The Holocaust was the genocide of around six million European Jews during World War II. (Holocaust History) Nazi Germany led by Adolf Hitler had targeted every single Jew to be perished. Unfortunately Nazi Germany succeeded to murder two-thirds of the nine million Jews who were stationed in Europe. We will write a custom essay sample on Holocaust Sociology or any similar topic only for you Order Now (Holocaust History) The Holocaust can be viewed at in many sociological perspectives of the sociologists mind. Adolf Hitler used everything in his power to exterminate any non-German ethnic that lived in Germany. Hitler) Authority played a key point in the Holocaust against the Jews. The following are the many perspectives of this horrific act against humanity. One of the main sociological perspectives that fall into Nazi Germany and how Holocaust was looked at was social stratification. The Aryan race was supreme; anybody else was lower then they. (Nazi SS) Jews, homosexuals, handicapped, prisoners of war, and minority groups were all prosecuted. As talked about in lecture, Max Weber’s theory of social class portrayed Adolf Hitler’s wealth, power, and prestige. Hitler used these components to his advantage and started an empire. Brainwashing Germans to hate and murder humans that are not in their â€Å"social class†, as said the Aryan race. Social class and inequality played a big role for the non-Aryan. Everything was stripped away from them such as cars, money, children, clothes, food, and eventually their hope. The people of culture of poverty had strong feeling of not belonging, helplessness, no faith, and all hope was gone. Jews and others were treated as aliens or non-humans. Adolf Hitler was a functionalist in my point of view because in that way he would think social stratification was both natural and beneficial to society. He promoted deviance in the way of the labeling theory. If you are not Aryan or German you are not welcome and also considered as a threat. (Nazi SS) In that case you are labeled through judgment and that changes the way others respond to you. Another labeling theory in the Holocaust was the yellow Star of David patch. This patch often put against right side of the chest, implemented and labeled the person as a â€Å"Jude†. Nazi persecutions used this to label to their prosecutors in an organized way. (Nazi SS) With this patch you had implanted in your mind that you are going to die. It was intended to be the badge of shame and now the public knew you as a Jew. The Jude community was treated like dogs; they were given a name and badge similar to dog tag or collar, and looked upon as animals. Erving Goffman’s term of stigma was given to the Jewish because of their social attribute. Nazi Germany used all three types of stigma in their society such as physical for the impaired or handicapped, moral for mentally challenged, and tribal for Jewish and other non-Aryan or German. The Erving Goffman’s term of stigma was lectured in class. Nazi Germany was big in-group created by Adolf Hitler. They felt loyalty and brotherhood towards each other. Anyone besides them was a major out-group, such as the Jews. The rivalry and hatred they had for the Jews was a usual thing by other fellow Nazi. Such a big in-group had and influence on any Nazi to believe what they were doing is right. Group cohesion strongly powered the Nazi for the loyalty and solidarity. All the members felt strongly tied to each other as family in a way. Any one else was not like them and was to be treated differently. Adolf Hitler’s social influence was the image to all Nazi. His social influence gave them their individual attitudes and behaviors towards others. This became ideal for a dictator, because the group norms made the members want to gain acceptance to their own country. Any negative sanctions were looked down upon and so Germans followed one after another into agreement. Weber’s idea of charismatic authority fell into the category of Adolf Hitler. Adolf Hitler served in the army and soon enough became known as the â€Å"Furher† of Germany. (Hitler 1) Hitler’s demanding voice and humorless speeches dominated audiences. He had all the qualities of a leader from the minute he was born. He didn’t like taking orders from his own strict father. (Hitler 1) Hitler also had many bureaucracies under him, such as the SS. The Schutzstaffel translated to Protection Squad was responsible for many of the crimes towards humanity during World War II. Heinrich Himmler was in charge of a vast bureaucratic empire. He was responsible for the SS, as well as the municipal police. (Nazi SS 4) The SS was feared amongst all Jews because of their deadly rules and punishments. These bureaucracies were so useful to the empire because they ran all the operations needed for power. Hitler used them to keep order and organization between the country, plus not to get his hands dirty. The Nazi Empire and Holocaust was made up of many total institutions. First one would be the military; Hitler knew he had to get the military on his side and soon will obey any command. Soon the military had a mortification of self in which they were brainwashed to dehumanize Jews. They were taught to have â€Å"racially pure† Germany and life. (Chronicle 2) The Holocaust wasn’t carried out by crazy or unusually violent people. The SS deliberately tried to ensure that those responsible for the actual killings were not especially eager, or emotional. They wanted the task to be as business-like and impersonal as possible. (Nazi SS 4) People stop worrying about what the ‘right’ thing to do is because the right thing is always to do what you’re told, and that was because of discipline and authority. Another total institution would be the death camps or also known as concentration camps. Which norms or laws were among the prisoners society? The prisoners had a whole new social life. Resocialization took an impact on them to which fighting for survival was needed and communications between prisoners and officers. Some type of achieved status controlled the whole environment of the prisoners and changed their outlook on life, which soon enough became a mortification of self. Prisoners under hunger, extreme working conditions, and terror of death mortified one to go toe extreme lengths of survival by obeying every rule given or going slowly insane to the point of no return. (Chronicle 2) One of the most disastrous theories for the Holocaust would be dehumanization. What people failed to realize why the Holocaust happened was because what the people were enabling each other to do. (Holocaust History 3) All they did was gather statistics and data and didn’t realize that it was human beings for those stats. The order is different from the act because the person who gave the order doesn’t interpret in their head what kind of order they just gave and the action part of it. The generals and Nazi didn’t focus on the fact that they were committing mass murder to a great amount of human beings with families and connections. There actions weren’t â€Å"bad† at the time so no problem in doing it but when later on in life they realize what they’ve done is very different outlook. The Holocaust would have been impossible without the advancements of modern society. The slaughtering of Jews and other was just like a factory but instead of producing goods, it was producing death. Without modern industrialization and technology they would have never killed mass amounts of people that fast. Gas chambers, trains importing prisoners, concentration camps, not much food source for prisoners, and workload were all components to modern society. Chronicle 3) This is what moved the genocide to speed up its movement of extermination. Letting Adolf Hitler get to his achieved status brought up to Holocaust idea. Without letting him get to this status of â€Å"Furher†. He would not turn a great country into a mass murdering empire of bureaucracies. His speeches, authority, leadership skills, and d iscipline is what made the Nazi Empire what it was. His authority and discipline is what made the soldiers make the choice they made. Why did Hitler target the Jews mostly? Why not another race? He blamed Jews for everything that happened within the country such as lost of World War I, and for the Great Depression. (Hitler 1) He also hated Jews because he regarded them as mostly Communist. (Hitler 1) Society killed the Jews because of their statuses and way of life. Jews were the most significantly affected by the Holocaust but others were targeted too. These included political opponents, soviet prisoners of war, communists, homosexuals, mentally challenged, non-Aryan, and gypsies. Holocaust History 3) They labeled it as â€Å"people that were killed in Holocaust† and didn’t seem to realize how it affected those peoples families and friendships. To this day Jews still mourn over the six million that died. Germany also takes in the guilt of what their country has done in the past. The Holocaust affected such large numbers and was one of the most mass killing genocides. It is taught all around the world in textbooks and classes. Society revo lves under it because now Jews are looked at differently even if they deny someone doesn’t. How to cite Holocaust Sociology, Essay examples

Sorokin Digital Marketing

Question: You are required to evaluate the current approach and propose approaches to improving customer loyalty by the use of techniques discussed in the lectures? Answer: Introduction Sorokin (2012) commented on the essential fact that digital marketing is a method of marketing that uses electronic gadgets for marketing the products and services of the organization. In this technologically driven world, now days people are more inclined towards digitalization so, organizations find it easy to use digital marketing as a powerful device. The devices such as Smartphone, personal computers, tablets, cell phones etc. are the devices that are used by the consumers through which the organizations market their products. According to Paolocci (2014) the technologies that the devices adopt are the websites, apps, e-mail and social networks are the powerful methods of digital marketing. The non-internet channels takes into account TV, SMS, radio, banner ads and E-mail ads etc. also are the digital marketing methods. Facebook plays an important role in digital marketing since; Facebook is a well known and renounced website that became both effective and sophisticated way of marketing. This is because, as per commented by Djordjevic and Djordjevic (2012) this helps in reaching the target customers along with it also increases the effectiveness of the customer cherishing programs. Moreover, social networking sites like Facebook and Twitter easily targets the fans and friends of the customers thereby are a wide aspect of marketing. In addition to this, Howard et al. (2014) also had mentioned that this increases the ROI from the events that the company is sponsoring at any local event. Therefore it can be said that the digital marketing strategies that the various organizations adopt through various websites not only helps in marketing the products but also helps in reaching out its potential customers. This assignment will be dealing with Tescos digital marketing along with evaluation of the current approaches as well as proposed approaches in order to improve loyalty of the customers. The usage of these social media helps in reaching out a wider aspect of customers which increases both the sales of the organization as well as increases the brand name of the organization. Moreover, this assignment also deals with compare as well as contrast of the structure of the websites Facebook and Twitter. Apart from this, learning from the websites is also discussed along with proposal for successful website and strategies in order to enhance the outcomes are also discussed vividly. Comparing and contrasting the structure of the websites Klaus (2014) commented on the essential fact that both Facebook and Twitter are the strong and effective social media that plays a major role in marketing of the products and services of Tesco. In todays tech savvy world, social media plays a major role in digital marketing. The structure of both the websites are different from each and hence uses different strategies for marketing the products and services most effectively and efficiently. In this context, the researcher will be dealing vividly with the website structure of both Facebook and Twitter and hence how these websites does functions well in digital marketing. As per opined by Roberts and Micken (2014) in the website of Facebook initially the details of the company that includes the overview of the organization, about us as well as contact us detailing of the company are all present. In addition to this, the analytics of the website developer had also facilitated the website in such a way that it can be accessed in several languages across the world. As per the analysis of Hwang and Koo (2011) Facebook website is available in 70 languages which is comparatively much higher than Twitter that is available in 29 languages. The expansion of the website can be done easily, at any time and based on the other requirements. According to the viewpoint of Salonen (2011) the Facebook webpage contains huge information to the customers that encourages the sales and promotion of the product and services of Tesco. On the other hand, in Twitter pages, information regarding the companys products and services are present but not to that maximum extent. In order to have concrete news and information regarding the company and its products and services, still Facebook is used and hence it has beaten Twitter. Moreover, in the website of Facebook, the email trackers easily track down the customers ids and hence in their webpage, the ads are easily prompted. Moreover, as mentioned by Smith et al. (2012) this makes the webpage easy to use as well as helps in building relationship between the customers and company. Apart from this, as Facebook is used by maximum of the people now days, it sends the professional marketing templates to the customers. According to the outlook of Webber (2011) one of the strong points of using Facebook as important social media for digital marketing is that it is cost effective and can reach to a wide range of customers at a time across the world. Another major structure of Facebook website is that it also assists the customers by adding keyword search in their website. In the words of Bianchi (2011) this help the customers in searching their favorite website by only typing the key words. This makes the search of their favorite websites easy as well as lucid and hence the products and services become easily reached to the customers. In addition to this, Smith (2011) also commented that the Facebook page is more focused towards selling advertisements from the perspective of objective-based approach. In contrast to this, in Twitter, the marketers are totally focused on driving the outcomes of the business. In Facebook, the customers or the employees of Tesco easily can easily express their approvals either by Like, Comment or Share. But in contrast, in Twitter, the methods of approval are through Retweet and Favorite. According to the opinion and outlook of Taken Smith (2012) in both Facebook and Twitter, the re-blogging of the posts can be easily done that helps in promotion of the products and services of Tesco. In addition to this, the users of Facebook can express opinions regarding any products and services of Tesco through Comment and Reply. This is in contrast to twitter, where the users in order to express opinions about any product or service through Reply. Moreover, by looking at the reply, customers may opt for the product or service. But, Facebook is quite effective in this procedure since here the complete analysis and updates of the product and services of Tesco are well discussed and described. On the other hand, as per commented by Dunham (2014) in Facebook, the users can either share the videos, upload it or can send the link to their friends and relatives thereby helping Tesco in promotion through electronic word of mouth. But in Twitter, the users allow posting messages that are of 140 characters and hence users can follow the message on basis of twitter feed. As per the outlook of Djordjevic and Djordjevic (2012) users can easily upload the photos, share the links and communicates with the people of similar interests. In case of Facebook, the users can maintain and change the privacy settings either by making their webpage public, private, mutual friends as well as custom. In contrast to this, in case of Twitter, there are two types of privacy settings- private and public. The private messages are only read by the people that can be followed by the users. So, according to Smith et al. (2012) Facebook can be treated as the most powerful digital marketing strategy than T witter in marketing the products and services. Learning from the websites According to the outlook of Wright et al. (2014) these websites such as Facebook and Twitter are the strong digital marketing strategies that help in increasing the sales as well as increase the promotion of the products and services. These social media websites helps in reaching out the potential customers easily and thereby also focuses on the sales statistics of the organization. In addition to this, as per mentioned by Webber (2011) the prices and promotions of the organization are also easily promoted through the website that results in success of the organization. Moreover, the researcher also learnt that in this world of internet and social media, in order to reach the customers rapidly and in the most cost-effective way, then the social media are the only options. This also put emphasizes on the Electronic word of mouth through which it helps the easy promotion of the products and services. According to the opinion of Li et al. (2011) once the customers will like the pages an d discounts of Tescos products and services, it will easily be promoted to the Facebook pages of the customers friends. As a result, this will help in easy promotion of the companys products and services. Apart from this, E. Massis (2014) also learnt that the customers will also be helping in building the brands through their comment, likes and pride. Through this, little efforts are thereby given by the organization in order to promote the products across the world. In addition to this, the organization initially has the email trackers that helps in tracking down the email of the customers and thereby target those customers. Moreover as per commented by Yang and Wang (2015) digital marketing is concerned about its sales that helps in promotion of the products. It is therefore an ever learning process that never stops and therefore brings fast results. In addition to this, the researcher also has learnt that the customers also strongly depend on the word of mouth of other customers and other promotional activities. For this reason, the organizations are much more focused towards the customer feedback and opinions in order to attract new customers as well as retain the old customers. Proposal for successful website In order to have a successful website, the website needs to be quite informative and specific regarding its goals. Moreover, as mentioned by Dunhamsoci (2014) the advertisers only have to pay the social media based on the number of times their ads are posted in the website. This makes a fair business and also helps in attracting the potential customers to the maximum number. Moreover as per discussed by Salonen (2011) in order to have a successful website, the organization need to have specific goals that need to be realistic and well attainable at the same time. Other than this, clear information, true feedbacks, real information and events and news need to be given in the website to attract more and more customers. Strategies for enhancing favorable outcomes According to the opinion of Klaus (2014) there are several strategies that help in enhancing digital marketing with favorable outcomes. Initially, for a successful outcome, the organization needs to set up a goal that that increases the chances of success within the organization. The goals need to be reviewed, filtered, recognized and realistic so that the customers and the employees both find it easy to reach out. As per commented by Li et al. (2011) the digital marketing helps in reaching out its potential customers easily and effectively in a shorter period of time. Other than this, another powerful strategy that company uses is creating a strong marketing funnel. This can be created through creating awareness, expression of interest, making a feel of desire which is followed by action. Howard et al. (2014) strategically mentioned that the SMART action helps in showing the customers the specific, measurable, assignable, and realistic as well as timeliness of the organizations prod ucts and services. This helps in understanding the objectives of the organization that needs to be completed at times. On the other hand, as mentioned by Roberts and Micken (2014) the effective development of call to action also enhances the marketing of the companies. This is done through direct landing of the pages, distribute the web presence and thereby optimize the webpage in easy search so that the customers get a ready access to it. Doing this, catches the attention of the customers and thereby also helps the customers in grabbing the attention. Moreover, Sorokin (2012) commented on the essential fact that this also helps in creation of effective lead magnet. This helps in trading of the information to the customers which makes the customers feel reliable on the company and hence drives then to have the product and services of Tesco. Both Facebook and Twitter are the strong digital marketing strategy that help in attracting the customers to the maximum extent and hence also increases the sales of the company. Moreover, as commented by Paolocci (2014) using these social media as digital promoti on of products and services helps in reaching out the customers in short period of time as well as in a faster method. Conclusion This assignment has well explained the requirements of the digital marketing and the strategies involved in it. The various structures of both Facebook and Twitter are well discussed. This helped the researcher to understand the different ways that both Facebook and Twitter has adopted that helped Tesco in successful marketing of its products and services. The researcher also has seen through the extensive research that Facebook provides more information to the customers than Twitter. The web pages of Tesco are well discussed and well informative that helps in analyzing the products and services of the organization. In addition to this, Twitter is not so much informative and hence Facebook is better in digital marketing procedure. Apart from this, the Facebook webpage and Twitter easily reaches the customers in short period of time as well as reaches the maximum of the customers. Moreover, the different strategies that help the organization in attracting the customers are the daily p osts as well as the daily feedbacks, advertisements of various discounts and offers. References Bianchi, C. (2011). Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing. Semiotica, 2011(183). Djordjevic, M. and Djordjevic, A. (2012). The indirect strategies of internationalization of companies. Marketing, 43(1), pp.33-40. Dunham, B. (2014). Facebook changes its Platform Policy in respect of in-game purchases and incentivizing pagelikes. J Direct Data Digit Mark Pract, 16(2), pp.131-132. 408. Massis, B. (2014). Library marketing: moving between traditional and digital strategies. New Library World, 115(7/8), pp.405-408. Howard, D., Mangold, W. and Johnston, T. (2014). Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube Pinterest: An interview with Dana Howard, social media marketing manager. 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